LunchBox
Overview
LunchBox is a 3D animated short film about passion being reignited. Created as my final-year film, I took the project from story and screenplay through modelling, texturing, rigging, animation, lighting, compositing and sound. What started as a student film became a six-month journey that eventually took LunchBox to international film festivals.
Challenge
In the crowded fintech market, differentiation is everything. Horizon’s old brand lacked a distinct visual voice and struggled to connect emotionally with users. The challenge was to retain financial credibility while introducing warmth, clarity, and digital adaptability.
Solution
We began by defining a new brand strategy rooted in transparency, confidence, and empowerment.
The visual system was built around a clean wordmark, open typography, and a vibrant color palette inspired by the idea of “new horizons.”
Soft gradients and modular layouts reflected both innovation and stability — key values for a finance platform built on trust.
To ensure versatility, we developed a comprehensive design system covering digital interfaces, marketing assets, and motion graphics, allowing Horizon’s team to scale consistently across channels.